Fruit Attraction 2026 in Madrid
From 6 to 8 October, our team attended Fruit Attraction 2026 in Madrid, Spain. This international trade fair is one of the leading meeting points for the global fruit and vegetable industry, bringing together producers, exporters, importers, retailers and other professionals from across the entire supply chain.
Organised by IFEMA MADRID and FEPEX, Fruit Attraction provides an international platform for knowledge exchange, innovation and business collaboration. Key topics include fresh fruit and vegetables, new product developments, cultivation technologies, logistics solutions and sustainable innovations. The event plays an important role in promoting international trade and exploring emerging market trends.
The 2026 edition once again demonstrated the event’s global reach, welcoming 128,364 trade visitors from 170 countries and bringing together 2,588 exhibiting companies. This makes Fruit Attraction a valuable opportunity to strengthen existing relationships, establish new connections and stay up to date with developments across the international fruit and vegetable industry.
Our colleagues Michel de Winter, William van der Riet, Thomas Dupuy, Eduardo Jiménez Baena, Pedro Pesquera and Serafín Romacho Rodríguez attended the event, representing our company and engaging with partners and other industry professionals.
We look back on an inspiring edition filled with valuable meetings, new insights and opportunities for collaboration. Thank you to everyone who took the time to connect with our team. We look forward to continuing these conversations and building on the relationships established during the event.
